Ultra Pure White

With an LRV of about 94, Ultra Pure White reflects most of the light that reaches it. It keeps a north-facing or dim room bright, and in strong sun it can look whiter than the chip. Behr does not publish an LRV for it, so this one is calculated from the color.

Ultra Pure White in other brands

• Whitest White Kelly-Moore KMW43-1 White Very close ΔE 0.2
• High Reflective White Sherwin-Williams 7757 White Very close ΔE 0.5
• Designer White Pratt & Lambert 33-1 White Very close ΔE 0.5
• Southern Alps Dulux Australia NZ9H1 White Very close ΔE 0.6
• White Tikkurila White Very close ΔE 0.8
• D6960E Crown White Very close ΔE 0.8

Lighter and darker in Behr

• French Heirloom Behr PPL-44 White

How it looks with color blindness

• Deuteranopia Reads as white
• Protanopia Reads as white
• Tritanopia Reads as white
• Achromatopsia Reads as white

Under different light

• Warm bulb, 2700 K Turns light orange
• Neutral, 4000 K Turns beige
• Daylight, 6500 K As listed

Questions

Is Ultra Pure White warm or cool?

Close to neutral. Its LAB a value of -0.9 and b value of 2.4 sit near zero, so it shifts with the light and the colors around it.

What is the closest Kelly-Moore color to Ultra Pure White?

Whitest White (KMW43-1), at ΔE 0.2. Under ΔE 2 the two are hard to tell apart on a wall.

What is the LRV of Ultra Pure White?

≈ 94. Behr does not publish an LRV for it, so this one is calculated from the color.